Sharjah TV workflow environment is based on AVID editing suites and MAM. The broadcaster was manually exporting AVID sequences into the web directly through the editor, meaning more time spent on non-creative tasks and a greater exposure to errors. While doing so, the operator was freezing the editor for export tasks rather than its main purpose: editing!
In order to maximize its digital delivery efficiency, Sharjah TV has installed mxfSPEEDRAIL O1000 for the direct export from AVID into Sharjah TV online platform in a web video format.
mxfSPEEDRAIL interfaces Sharjah TV AVID interplay environments with its web platform enabling the automated background export of simultaneous AVID sequences as MP4 H264 files.